With a wealth of products and services in the market, getting customers to notice your brand is a challenge. Since everything is available nowadays, the only thing that can make your product noticeable is its unique selling points. Identifying these points is a challenge for both start-ups and established businesses. You can reserve a spot or maintain your place on the shelves either by continuously innovating your brand to find more unique features or by creating a name in the industry by focusing on your product’s exceptional points.
To find your brand’s unique selling points, below are some tips to follow.
Focus on What the Market Lacks
Starting your own business will require you to adapt various ways of thinking and look at things through different lenses. You will have to put yourself in your customers’ shoes, as well as stand behind the point of view of a CEO. This is not only helpful for startups trying to identify their unique selling points, but it will also aid budding entrepreneurs who are searching for the perfect product or service to invest in.
By looking at things from a customer’s perspective, you can come up with items that will be helpful additions to the market. If you invest in a product that is yet to exist but already has growing demand, you’ll be able to craft a unique item, create a solid following, and eventually make revenue. To make it easier, you can focus on a certain demographic. From there, identify your potential customers’ needs and try to come up with tailored solutions. For example, if your brand offers kitchen tools that can help hasten food preparations, your unique selling point should focus on preparing food faster and more conveniently. This edge can help you attract home cooks or fast food store owners, as they would find your product useful in their daily tasks.
Identify the Things That Make Your Product Unique
Being unique will give your brand an edge against competitors in the industry. This will also help you stand out from a long list of market players. To find your product’s unique points, you can start listing down its features, from its most common to its unique ones. Once you’ve made your list, you can start narrowing it down to the rare features and focus from there.
Highlighting a few of your product’s unique features instead of promoting all of its qualities will make it easier to market. This will also give your customers terms and qualities that are easier to remember. For instance, if you are a long-serving company providing commercial carpet cleaning services, using your years in the business or even testimonials from past clients will be able to set you apart from your competitors.
Meanwhile, if you’re a start-up with the same business venture, promoting the tools, equipment, and people behind your company will be the safest way to market your service. Your brand’s uniqueness does not only rely on your products and services, but it will also depend on your years of service and the crew running your enterprise.
Study Your Competitors
Another way to help identify your brand’s unique selling point is by studying your competitors. If you have similar features as other brands, using identical selling points will make it impossible for your brand’s name to stand out. To identify the aspects that set your product apart, conducting in-depth research on your competitors will help you determine the things they lack and the ones that your brand has. Focusing your promotions on the things rarely seen in the industry you’re in will make customers think that your product is better since you have more to offer than others.
By keeping an eye on your competitor’s every move, you will learn a thing or two on what strategies best suit your venture. To make your plan more organized, you can create a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. The analysis lets you list down these factors in a chart. By assessing these four aspects of your business, you can create a product that has a unique selling point. If you’re already in the race, determine the best feature you can use to bring your brand to the center stage.
In promoting your business, using high-quality materials to manufacture your products or offering the best service to your customers will go unnoticed if you do not know how to market your brand’s unique features. With the suggestions above, you can narrow down your brand’s unique points and distinguish your product from the rest.
