The Extra Mile: Ways to Impress a Client

First impressions are crucial for businesses when it comes to their clients. It can decide whether or not a client chooses to do business with a company. First impressions are so important that they often lead to conversions, setting the tone for the entire relationship and establishing trust.

If a company can make an excellent first impression, it will increase the chances that the client will want to continue doing business with them. Moreover, they are more likely to return and recommend the company to others.

First impressions will occur within the first few seconds of meeting someone, so businesses must ensure they put their best foot forward. You can do many things to make an excellent first impression, such as being polite and respectful, being on time, dressing professionally, and being knowledgeable about the company and its products or services. However, there is nothing wrong with going the extra mile for first impressions with these steps.

Arranging for Transportation

If you are a business and you have clients coming in from out of town, arranging transportation can be a great way to make an excellent first impression. The tactic will show the client that you are willing to go the extra mile to make their experience with your company good. It can also save them the hassle and expense of renting a car or taking an Uber.

You can either have a driver pick them up from the airport or schedule a private charter plane yourself. It might be an extra cost, but their investment in your company might make it worthwhile. It will show that you care about your clients and want to make their stay as comfortable as possible.

If they only require car transportation, you can schedule them for luxury shuttle transportation services. It might be necessary if they come from different parts of the city. If you have a large group of clients, you can also book a charter bus to take them around town. It will again show that you care about their comfort and want to ensure they have a great experience with your company.

Complimentary Gifts

Sending a complimentary gift to clients is another way to go the extra mile and make an excellent first impression. It will show that you are grateful for their business and want to show appreciation. The gesture can also help forge a strong relationship between the client and the company.

Some gift ideas include wine, chocolates, flowers, or a gift basket. You can also send a gift card to a restaurant or store. If you know the client well, you can send them a more personalized gift that caters to their interests. For example, you can send them a golf club or ball if they love golf.

Choosing a thoughtful gift shows how much you appreciate their business. It should also be within your budget so that you don’t overspend.

A handwritten note is always a nice touch to include with the gift. It will show the client that you took the time to write a personal message and didn’t just send them a generic gift.

Taking Them Out

A potential client having fun during a business dinner

When a business wants to make a great first impression with a client, taking them out for dinner or drinks can be a perfect way. It shows that you want to get to know them and build a relationship. It also helps to break the ice and makes the meeting more informal.

You can take them to a nearby restaurant or bar or go for something more upscale if you have the budget. You can even take them to a tourist destination or theater play if you feel adventurous. The important thing is that you make it personal and tailored to their interests.

Finding the right time and place for a night out with a client can be difficult, but it will make an impression. Just be sure to stay within your budget and not overspend. You don’t want the night out to ruin your business relationship before it starts.

Personalized Service

Personalized service is another way to go the extra mile for clients. It will show that you are willing to cater to their needs and wants. The goal is to make them feel unique and valued to continue doing business with your company.

You can start by learning about their preferences and then customizing the experience accordingly. For example, if they prefer a specific drink, you can have it ready for them when they arrive. If they have dietary restrictions, you can ensure they have the food they can eat.

You can also offer them VIP treatment, such as early access to sales or exclusive products. You can offer them rewards points or discounts if you have a loyalty program. The key is finding ways to show that you value their business and want to give them the best experience possible.


There are many ways to go the extra mile for clients. Choosing the correct method based on the client and your budget is essential. The goal is to make a good impression and show that you appreciate their business. Constantly tailor the experience to the client and stay within your budget. The extra effort can make all the difference in winning over a new client.

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